In a highly competitive world, reputation is everything. That’s why the ability to anticipate, manage and track developing issues is so important to any non-profit or company. Similarly, a proactive program of stakeholder relations will prove valuable should a reputational issue begin to form around your brand. 

While successful anticipation and proactive communications are ideal, they aren’t always possible. If your brand should attract controversy and your reputation should become damaged, your communications will take on far greater relevance.

At CONSENSUSWORKS Consultants Inc., we help clients through ‘the five steps’ of issues management: Identify potential issues; set priorities; establishing a position; develop the response; and monitor the issue in future.

Related services:

• Issues survey & analysis

• Strategic planning

• Media tracking & response

• Grassroots development