Marketing collateral is the broad collection of different media types, which are used to help improve the sales of a product or service. In the past, the term “marketing collateral” was mainly associated with brochures that were used to support the sales process. 

That’s changed considerably as companies use marketing collateral to inform potential customers about their products or services, and do so via media products that are available both offline and online.

But whether electronic or in hard copy, clear effective writing and crisp, strategic use of art are crucial to effective marketing collateral. CONSENSUSWORKS Consultants Inc. has for many years actively generated highly effective marketing collateral for online and offline uses. Let’s work together!

Related services:

• Customized research

• Key message development

• Image sourcing

• Layout & design